That's right, Ford was the most purchased new car in May 2011 in the USA. Ad-ology surveyed an online panel of 5,921 adults in the USA in May 2011 and we loved the results that they found.
Ad-ology is a American based research company that analyses key marketing and advertising trends in over 440 industries and what motivates end-customers. Over 2,000 advertising agencies, media properties, local governments and product marketing departments across the USA use this research.
According to Ad-ology, consumers say that gas mileage prompted their initial desires to buy a new car. Nearly half of the amount considered buying a Ford, this is a significant increase in comparison to January 2011's results with a 35% increase. We personally think that nearly half of consumers is a cracking result, especially in comparison to those brand names they are up against - Honda, Chevrolet, Toyota and Nissan - all renowned for their eco friendly approach to vehicle design and innovation. The decision by consumers to choose Ford could also be due to the high gas prices. This has also meant that there has been considerably more interest in electric and hybrid cars, which is great news for the strong brand contenders mentioned above earlier.
Some more interesting statistics found from the research were over half of those surveyed that were considering purchasing a new car considered themselves as 'technology lovers'. Almost three fourths said the dealers willingness to negotiate was key in choosing a dealership. American brands are considered 'best cars and trucks' according to 37.7% and finally, 28.5% say they buy 'American' where possible.
Do us Brits agree? Please feel free to comment below.
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