EA Games and Ford Come Together

The immensely popular life simulation video game, The Sims 3 which was created by Electronic Arts, is working with Ford to gain brand awareness for Ford's new Focus.

The pixelated Ford Focus Sedan available for download for The Sims 3 gamers.

The Sims is a video game in which the gaming community can create lifelike human characters called Sims, give them personalities, construct their surroundings, and give them life goals and desires, and then decide to grant their wishes.

As part of the 'Focus Neon Nights' expansion pack, enthusiasts of the popular game can download a pixelated Ford Focus Sedan available in several different colours, with a stereo, neon lights and also a t-shirt that their sim characters can wear. 

The Ford Focus has been part of The Sims video gaming community before, the previous generation being featured in The Sims 2 along with the Mustang GT, Edge, Fusion and Escape Hybrid. The 2012 Ford Focus joins the Ford Fiesta in The Sims 3 which was first released as part of the 'Fiesta Urban Streetscape' downloadable package which was available for download on the EA (Electronic Arts) website.

Ford's social media specialist, Brian McClary, said "Our involvement with The Sims 3 demonstrates how Ford is looking for alternate ways to talk to the consumer outside of print, television and radio. Gaming is a key area we are focusing on and The Sims have proved it can be an effective channel".

According to Electronic Arts, The Sims 3 has been the most successful launch of the game series to date and already over 8 million of the Ford vehicles available for download have been downloaded by gamers wanting a Ford Focus Sedan in their game.