Ford is marking its 10th season as a sponsor of the American Idol TV Show, which has recently been in the process of deciding between Scotty McCreery or Lauren Alaina. It was McCreery who eventually grabbed the crown, with the highest number of votes in the show’s history.
This season, it was the 2012 Ford Focus that grabbing all the attention from consumers who watch the show.
In fact, the American automaker has not only donated each of them a new Focus, but they also got to deliver one to their favorite teacher during the American Idol finale.
“As a gift for their accomplishment, we award Ford vehicles to the final two Idols,” said Crystal Worthem, Ford Brand Content and Alliances manager.“The added twist this year is that the Idols are going to surprise their favorite teachers with their own Ford Focus.”
Furthermore, Ford has decided to strengthen the impact of the Ford Music Videos by creating a virtual scavenger hunt within the videos on the American Idol website, that drives consumers to log on and re-engage with the videos to find hidden icons. The grand prize was two tickets to the American Idol finale and a new 2012 Ford Focus.
Ford also used the American Idol forum this season to showcase its Drive One 4 UR School test-drive program, an initiative that brings together local dealerships and neighborhood high schools to raise money. The program will be highlighted in a video that will air during the finale.
“When the final three Idols went on their hometown visits, we took our Drive One 4UR School program to their local high schools and raised $10,000 for each school,” said Worthem. “The Idols also surprised their favorite teacher from high school with a trip to the American Idol finale, courtesy of Ford Motor Company.”
No comments:
Post a Comment